Oral-B Toothbrushes
Innovative, award-winning packaging design
I redesigned Oral-B’s toothbrush packaging for my submission to the Australia-wide Southern Cross Packaging Design Competition. My design won Silver in its category, with the judges remarking that it was “simple, attractive and marketable… a great solution”. My key design objectives were to improve the overall user experience while also refreshing the visual identity and utilising more sustainable materials. Essentially, I wanted to make the packaging easier to ship, see, understand, open, and recycle.
“Simple, attractive and marketable. This redesign focused on improving three components of the Oral-B toothbrush package: sustainability, the user experience especially accessibility and communication requirements, and store presence. Whilst keeping these areas as the focus, Angela managed to keep the branding element strong. A great solution.”
– Southern Cross Packaging Design Awards Judges
Oral-B Toothbrushes
Innovative, award-winning packaging design
I redesigned Oral-B’s toothbrush packaging for my submission to the Australia-wide Southern Cross Packaging Design Competition. My design won Silver in its category, with the judges remarking that it was “simple, attractive and marketable… a great solution”. My key design objectives were to improve the overall user experience while also refreshing the visual identity and utilising more sustainable materials. Essentially, I wanted to make the packaging easier to ship, see, understand, open, and recycle.
“Simple, attractive and marketable. This redesign focused on improving three components of the Oral-B toothbrush package: sustainability, the user experience especially accessibility and communication requirements, and store presence. Whilst keeping these areas as the focus, Angela managed to keep the branding element strong. A great solution.”
– Southern Cross Packaging Design Awards Judges
Keep exploring my favourite designs…
Keep exploring my favourite designs…